Leading financial institution and insurance broker. Challenge Give a boost to sales, at that time stalled after a significant drop, and redirect the strategy, procedures and business/commercial tools, the latter discredited after a failed implementation. Projects Starting with a neuro-discovery, business strategy was reinvented and neuro-experiences for customers and commercial teams were designed, with action […]

Strategic Alignment of the Commercial & Marketing Organizations Leading international group of fragrances and fashion in premium segments and massmarket. Challenge Align the sales and marketing organizations, both in terms of people and processes and systems, with the overall premiumisation strategy of the group, while increasing their efficiency and effectiveness ratios. Projects The company strategy was refocused […]

Spanish winnery & spirits firm with presence in 140 countries, with states in the most salient regions at national and international level. Recognized as “The Most Admired Wine Brand” in 2013 and 2014. Challenge: Create new B2C markets and consumption occasions and offer a truly unique and differentiated customer experience. Projects: Multiple disruptive innovation projects […]

Global Review and Strategy Reinvention. Prestigious and recognized holding of dental and cosmetic surgery nationwide

Spanish pharmaceutical group leader at national and international level. CHALLENGE: Renewal of sales of mature products -both for patent expiration and obsolescence by new formulas- that, while had important falls in sales, still posed a significant revenue for the company. PROJECTS: KBC made a neuro-discovery and a whole neuro-experiential development for several products in maturity […]

An international, leading tourism group with multichannel structure, with a very prominent B2B on-line operator, online and brick-and-mortar travel agencies, hotels chains & food-service, among others. Challenge In an analysis process for technology alignment with the business, it became clear the need of re-invention of the business strategy with the latest technology, going right to […]

Referent company in multi-format fashion outlet (pop-up store’s, e-commerce, brick-and-mortar stores, corners, etc.) for both consumers and first brands. Challenge After maintaining a moderate increase in sales at the beginning of the crisis, they stagnated and margins narrowed despite the excellent opportunities and services offered to brands and its attractive and tempting formats / channels & […]

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Global Strategy Review and Reinvention Equipments manufacturer, worldwide leader in household equipment segments and communities with presence in 65 countries and 14 commercial and/or manufacturing subsidiaries. Challenge Annual decline in sales of 40% and a strong dependence on the construction industry. Projects Review and reinvention of the strategy at all levels through the application of neuroscience, design of the neuro-experience at international level and by segments, of the master plan for each of the areas involved and co-leadership of their implementation. Results 1- Creation of a new replacement market and a new neuro-omnichannel experience for commercial channels, prescribers and installers. 2- Lightening and substantial increase in the effectiveness and efficiency of the new business model. 3- Collaboration with top research centers and international organizations for industrial -technological innovation- indispensable to create the replacement market-. 4- Renewal of sales to a path of steady growth after prior to the project reduction of 40%.

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