OUR DNA
Strategic consulting
You will get the highest added value through a project designed specifically for a key challenge of your business. The latest findings in neuroscience allow us to offer you a unique and innovative solution.
Applied neuroscience
We endow you with the highest effectiveness of our own methodology. We will bring some very significant business results with a differential effectiveness through a capsule project of a few weeks, not months.
Innovation Approach
It is fundamentally a matter of trust: if you are not fully satisfied with our capsule or its results, we will refund you in full the amount of our fees!
Digital Enablers
It is fundamentally a matter of trust: if you are not fully satisfied with our capsule or its results, we will refund you in full the amount of our fees!

THESE ARE OUR FUNDAMENTAL ASPECTS
We aim to internationally lead, being a trend setter, the generation of competitive advantage applying the latest discoveries in neuroscience to business strategy.
Innovation
Innovation
Added Value
Values
Mission
To internationally lead, being trendsetter, the generation of competitive advantage applying the latest discoveries in neuroscience to business strategy.
Ethics
Ethics
Values
Innovation and Trend Generation,Commitment,
High Value added,Pragmatism,Rigor,Ethics,Independence,Confidentiality
PROCESS
Research
Diagnosis of the current situation
Neuro-Knowledge / Analysis and Prioritization
Subconscious vs. consciuos understanding of the company, the industry and its internal and external publics
Design
Conceptualization / preliminary design of feasible and prioritized business strategies
Neuro-Business Model / Detailed Design
Detailed neuro-business model with market/commercial and economic-financial scenarios and projections
Planning
Detailed scheduling of the implementation, with tasks, responsibles, objectives, indicators, milestones and investments
Neuro-Clutch
Planning and objectives/indicators by iterations. Maximum results at very short cycles.
Neuro-Clutch
Planning and objectives/indicators by iterations. Maximum results at very short cycles.
Satisfied Customers
Recommendations
Projects
Cups of Coffee
BOARD TEAM
Ángel Rodríguez
digital-transformation-directorDigital Transformation Director Telecommunications Engineer, Senior Consultant, Top Executive. Digital Transformation Specialist and Expert in the Application of Latest Technologies as Enablers of Innovation and Strategic Reinvention.
Hind Mourhfir
business-development-directorBusiness Development Director Economist, Senior Consultant, Executive and Entrepreneur. 10 years in Management Positions at multinational companies and 8 years at top consulting firms. Specialist in Maghreb Markets and Middle East, Strategy and Expert in the application of neuroscience to Business Strategy. Speaks 6 languages (full proficiency level).
Jorge Fernández
ceoJorge Fernández CEO Physicist, Researcher, Senior Consultant, Top Executive, Entrepreneur and Guru in Applied Neuroscience to Business Strategy. 11 years at BigFour and 15 in General Management Positions. Author of 3 books and more than 30 published articles. He appeared in the 2nd edition of “Personalities of Catalonia” (2010) by famous journalist César Liesa and founded […]
José Javier Gavilán
Tony Anthony Bradshaw
international-business-directorInternational Business Director Economist, Top Executive, Senior Consultant and Entrepreneur. More than 25 years in Management Positions in multinational companies. Specialist in International Markets Development, Multinational Companies, Luxury & Premum industries and Commercial and Marketing Expert.
Digital / Latest Technologies
We have extensive and proven experience in general management positions and have been in top strategic consulting firms.
Leadership
We have extensive and proven experience in general management positions and have been in top strategic consulting firms.
Business Strategy
We deeply know strategic planning & management and have been applying them in many industries.
Cultural Change Management
Our own methodology implies an effectiveness in management and in the achievement of business results unattainable under any other consulting model.
Applied Neuroscience
KBC is the first company applying the latest discoveries in neuroscience to business strategy (NeuronStrategy® methodology).
Languages
All our consultants are bilingual, with full proficiency level in english and several people with that level in 4 or more languages.
FROM THE BLOG
Antonio Vendrell
Marketing & Sales Manager Almirall
"His seniority and expertise makes him a valuable team player. I would highlight his ability in applying methodology into practice and achieve strong outcomes from a project. His attitude and positivism is also remarkable."
Fernando Di Menna
HR Director ,Miquel Alimentación
"Jorge is a great professional to work with, always looking forward for the next challenge and able to clearly see your abilities to get the most out of you and your team, to help you improve and to get things done."
Francisco Fernández
CFO,Institut Odontològic
"Estamos muy satisfechos con el trabajo de KBC. Los seleccionamos para nuestro Plan Estratégico de expansion para los próximos 3 años y para ponerlo en marcha. Su metodología, experiencia y dominio del estado del arte en tendencias sectoriales, nuevas tecnologías y partners ha sido determinante a la hora de escogerles. Nos han facilitado mucho y garantizado el éxito de la implantación que efectivamente han conseguido. Gracias a todo el equipo."
Antonio Cigüenza
Socio Forest Partners
"Jorge is an expert in designing and implementing wide and deep business transformation plans. He provides a highly efficient view, analysis and support to his clients' top management. Jorge is able to detect and take advantage from the qualities and capabilities of the entire management team to create a better structure, catalazing the optimum sustainable growth. Jorge is a person who understands very well his customers' needs. His professional experience in top consulting companies, in addition to"
Oriol Sanz
Director General Ricoh Aventia
"Jorge, y en general todos sus colaboradores en Kernel, nos generan la máxima confianza para contratarles servicios, tanto como proveedores internos de Aventia como colaboradores en proyectos conjuntos. Dominan la consultoría, son prácticos y metódicos a la vez y su enfoque a resultados nos aseguran la calidad y el cumplimiento de las expectativas de los proyectos. A nivel personal, un placer trabajar con Jorge"
Jaume Avilés
Director Comercial, BENDITAS MARCAS
"I am really satisfied with the great job Jorge and his team have done in our company. They gave us creative strategic contributions and at the same time they complemented our executive team helping to generate great business results in the short term, all these with tones of enthusiasm, which is highly recommended to reach challenges."
Carlota Roset
Business Innovation Director TORRES
"One thing is to know your customer and another is trying to anticipate to what your customer really knows and eventually wants. Not an easy task! But a challenge that thanks to KBC and their NeurOn Strategy methodology we are getting better at. Why? Because by applying this methodology we can better prioritize the customer insights. We are getting to know our customers in a more in depth manner than before, and the result? Bringing value to…"
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