Sales Growth Strategy
Leading financial institution and insurance broker.
Give a boost to sales, at that time stalled after a significant drop, and redirect the strategy, procedures and business/commercial tools, the latter discredited after a failed implementation.
Starting with a neuro-discovery, business strategy was reinvented and neuro-experiences for customers and commercial teams were designed, with action plans for organizational, procedural and technological empowering / enabling.
1- Unprecedented increase in business figures in both volumes and margins.
2- Significant increase in productivity and effectiveness ratios of the sales / commercial teams as well as their motivation.
3- Increased number of contacts and significant increase of customers’ service levels: Very relevant improve of their quality perception and their neuro-loyalty.