Equipments manufacturer, worldwide leader in household equipment segments and communities with presence in 65 countries and 14 commercial and/or manufacturing subsidiaries.

Challenge

Annual decline in sales of 40% and a strong dependence on the construction industry.

Projects

Review and reinvention of the strategy at all levels through the application of neuroscience, design of the neuro-experience at international level and by segments, of the master plan for each of the areas involved and co-leadership of their implementation.

Results

1- Creation of a new replacement market and a new neuro–omnichannel experience for commercial channels, prescribers and installers.
2- Lightening and substantial increase in the effectiveness and efficiency of the new business model.
3- Collaboration with top research centers and international organizations for industrial -technological innovation- indispensable to create the replacement market-.
4- Renewal of sales to a path of steady growth after prior to the project reduction of 40%.