Spanish winnery & spirits firm with presence in 140 countries, with states in the most salient regions at national and international level. Recognized as “The Most Admired Wine Brand” in 2013 and 2014.

Challenge:

Create new B2C markets and consumption occasions and offer a truly unique and differentiated customer experience.

Projects:

Multiple disruptive innovation projects with strategic scope, from the consumer and market/industry neuro-understanding to giving support to the implementation of these projects, through the designs of the neuro-experiences and neuro-differentiation of some of its salient Business Units, Product Lines, Brands and Formats.

Results:

1- Creation of new B2C markets with new formats and breakthrough experiences that have become core to innovation and business strategy.
2- Several awards for new releases, while substantially increasing its scope and results in comparison with previous releases and/or innovation projects.
3- Strategic alliance for joint innovation with one of the world’s leading appliance manufacturers.