Prestigious and recognized holding of dental and cosmetic surgery nationwide.

Challenge:

Need for repositioning and differentiation of the various businesses to remedy the drop in sales (due to the price war in the industry and new entrants, among others).

Projects:

Starting with a neuro-discovery, its new neuro-strategy and the neuro-experiences of their customers and prospects in their markets and target segments were redefined and designed. KBC is co-leading their implementation.

Results:

1- Design of a new premium neuro-experience for patients with a prism of luxury and comfort. “New Clinics to which you want to go …”
2- Different positionings and portfolios were designed to target publics, specific insurance policies were available to access segments for each brand/business, all them with exclusive experiences, offerings and centers / clinics.
3- Repositioning as premium and innovative institution, growing substantially in volume of sales and margin.